The Cleanest Lab | Pure Hydration Shampoo or Hydrating Daily Mask + Conditioner
What It Is:
A dynamic duo for nourishing parched strands, the Pure Hydration Shampoo gently cleanses the hair and scalp while promoting health and lasting hydration, and the Hydrating Daily Mask + Conditioner deeply nourishes and enriches hair from root to end.
Key Ingredients:
The brand’s signature R₂H System works to retain, revitalize and hydrate your hair with a powerful complex of vegan keratin, jackfruit and bond shield technology that repairs damaged hair, transforms texture, reduces frizz and drastically improves hydration.
How To Use:
Apply the Shampoo to the scalp and massage gently, working the lather down to the ends. Let it sit on your hair for a few minutes to provide maximum hydration, and then rinse thoroughly with warm water. Follow with the Conditioner, which can be used traditionally or as a deep-conditioning treatment. Apply evenly from mid-lengths to ends and let it sit for two to five minutes (or longer for more intense hydration). Rinse well with cool water.
Editor Feedback:
“From upcycled jackfruit to protein-rich quinoa seed extract, the ingredients in these formulas make them a powerhouse for your hair. I also love the scent with sage, lavender, creamy vanilla and sandalwood.” —Rowan Lynam, staff writer
Expert Insight:
“Pure Hydration Shampoo delivers a moisture-boosting cleanse with gentle, sulfate-free surfactants and a nourishing blend of plant-based extracts, making it ideal for dry or damaged hair. The Hydrating Daily Mask Conditioner deeply replenishes with rich emollients and proteins, restoring softness and resilience without weighing hair down.” —Samantha Kent, founder
