East 29th

Vital Serum

$69
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WHAT IT IS
This serum is designed to deliver
a high concentration of all-natural ingredients directly into the skin after cleansing to improve hydration, texture and tone while also firming, promoting elasticity, and smoothing wrinkles.

HOW TO USE
Post-cleanse, lightly massage a few drops of the serum onto any area of the skin, and then follow with moisturizer. To preserve the integrity and quality of ingredients, store in a cool, dark place.

EDITOR FEEDBACK
“This all-in-one serum gives my skin the daily dose of hyaluronic acid, niacinamide and AHAs it needs to keep it clear and glowy.”—Tatiana Bido, Features Editor

KEY INGREDIENTS
You haven’t seen radiant skin until you’ve tried this serum, which is enriched with damage-reducing vitamins C and E, antioxidant-rich lemon rind extract, restoring niacinamide, and hydrating hyaluronic acid. Did someone say  multitasking?

EXPERT INSIGHT
“The consciousness behind creating East 29th was based on the understanding that we fee l with more than just our hands. East 29th’s mission is to establish a conscious dialogue that connects both the physical and mental health awareness behind the clean beauty movement while embodying a mindful transition to not only being seen but also felt.” —Victoria Ferguson, Founder

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